Privacy Policy

Last Updated: January 1, 2025

Beijing Coolplay Tribe Technology Co., Ltd. ("CoolplayClub," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

1. Information We Collect

Personal Data: We may collect personally identifiable information such as your name, email address, phone number, and company details when you contact us, register for an account, or use our services.

Usage Data: We automatically collect information about your interactions with our platform, including IP addresses, browser types, pages visited, time stamps, and device identifiers.

Advertising Data: Through our programmatic advertising exchange, we process bid request data, impression data, click data, and conversion metrics. This data may include device IDs, advertising identifiers (IDFA/GAID), and contextual signals.

2. How We Use Your Information

To provide, operate, and maintain our advertising technology services
To process programmatic advertising transactions and optimize campaign performance
To communicate with you regarding account updates, service notifications, and support inquiries
To detect and prevent fraudulent activity, abuse, and security incidents
To comply with legal obligations and enforce our agreements
To improve and develop new features, products, and services

3. Data Sharing and Disclosure

We may share your information with:

Advertising Partners: Demand-side platforms, supply-side platforms, data management platforms, and measurement partners within our exchange ecosystem
Service Providers: Third-party vendors who assist with hosting, analytics, payment processing, and customer support
Legal Authorities: When required by law, court order, or governmental regulation
Business Transfers: In connection with a merger, acquisition, or sale of company assets

We do not sell personal data to third parties for their own marketing purposes.

4. Data Retention

We retain personal data for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Advertising bid stream data is typically retained for a maximum of 90 days, while account-related data is retained for the duration of your business relationship with us plus 180 days after termination.

5. Your Rights

Depending on your jurisdiction, you may have the right to:

Access the personal data we hold about you
Request correction or deletion of your data
Object to or restrict processing of your data
Request data portability
Withdraw consent where processing is based on consent
Opt out of targeted advertising (where applicable)

To exercise these rights, contact us at privacy@coolplayclub.com.

6. International Data Transfers

Your information may be transferred to and processed in countries outside your jurisdiction. We ensure appropriate safeguards are in place for cross-border data transfers, including standard contractual clauses and adequacy decisions.

7. Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us immediately.

8. Security

We implement industry-standard technical and organizational measures to protect your data, including encryption in transit (TLS 1.3), encryption at rest (AES-256), access controls, and regular security audits. However, no method of electronic storage is 100% secure.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via email or prominent notice on our website. Continued use of our services after changes constitutes acceptance of the updated policy.

10. Contact Us

If you have questions about this Privacy Policy, please contact:

Beijing Coolplay Tribe Technology Co., Ltd.
Email: privacy@coolplayclub.com
Address: Beijing, China